It is so easy for a company to lose sight of why they do business and end up focusing on bottom line and profits. You hear all the buzz words like stakeholders, shareholders and growth. That is something we strive to stay clear from. We do need to make profits and grow, but more importantly, to be recognised (or known) for always putting our customers needs before anything else is much more sustainable. It is five times more expensive to obtain a new customer than it is to keep an existing one. This is why our customers will always feel like we care about their needs - we aim to keep them.
The aim of the COGNITO AUTOMOTIVE GROUP is to provide genuine automotive parts and accessories back to the market at an affordable rate. The Group's aim is to become the largest independent reseller within the automotive industry within Southern Africa.
To encapsulate the Group's ideals and purpose, as to be KNOW within the industry, the VISION and MISSION STATEMENTS of the Group will define and fulfil the Core elements of the Group. This will provide a concrete way for stakeholders and employees to understand the meaning and purpose of the Group.
The Group will strive to provide genuine and aftermarket automotive parts, accessories and knowledge for all vehicle makes and owners at the right price. Our professional staff will help, assist, educate and solve any related problems for our customers as our service and aim.
To ensure that the Group is KNOWN within the automotive industry as the first choice in affordable parts and service excellence, within Southern Africa and international. This will define the Group and make a lasting impression.
The core values of our group are: